AI Search Visibility Snapshot · July 2026

When Perth Parents Ask AI About Schools, St Mark’s Isn’t in the Answer

Forty years of community, a median ATAR of 86.15, and 1,700 students strong. But the way parents shortlist schools has changed, and the AI platforms doing the shortlisting can’t see what makes St Mark’s exceptional.

Prepared for Steven Wellbeloved, Head of Advancement · by Nick Rowe, CEO & Co-Founder, Saigon Digital

What We Tested

Four Questions Perth Parents Ask AI. One Appearance.

We put the questions prospective families actually ask ChatGPT and Google’s AI to the test in July 2026:

“Best private schools in the northern suburbs of Perth” · AI names John Septimus Roe, Kingsway Christian, Guildford Grammar and three othersNot named

“Best Anglican schools in Perth” · AI names six schools. St Mark’s, with Anglican in its name, is not one of themNot named

“Best schools near Hillarys and Joondalup” · named first, but described only by location; no academics, no programs, no reputationNamed

“St Mark’s Anglican Community School reviews” · the AI answers from third-party aggregators and employment reviews, not the school’s own storyThird-party

The one that stings: a school with “Anglican” in its name does not appear when parents ask AI for the best Anglican schools in Perth. All Saints’, St Hilda’s and Hale own that answer today. And nowhere, in any tested answer, does the 86.15 median ATAR appear.

Why It Happens

The Machine Can’t Read What Parents Can See

AI engines build school shortlists from structured signals: schema markup, authority, and content that answers parent questions directly. Right now stmarks.wa.edu.au gives them almost nothing to work with:

0Schema markup blocks on the site (no School or EducationalOrganization data)

21Domain Rating vs 36 for St Mary’s and 32 for Hale

516Monthly organic visits vs 3,014 for St Mary’s

3H1 headings on the homepage (should be one); title tag starts with “Home”

School	Domain Rating	Ranking Keywords	Monthly Organic Visits
St Mary’s Anglican Girls’ School	36	237	3,014
Hale School	32	89	886
St Mark’s Anglican Community School	21	58	516
Peter Moyes Anglican Community School	23	23	478
Sacred Heart College, Sorrento	24	70	410

The Fix

Three Moves, Ninety Days

Make the School Machine-Readable

Full School and EducationalOrganization schema, clean metadata and headings, llms.txt, and entity wiring so every AI platform knows exactly what and where St Mark’s is.

Answer the Questions Parents Ask

Structured content for the queries that matter: northern-suburbs comparisons, Anglican education, ATAR and pathways outcomes, Marine Studies. Your 86.15 story, told where AI can quote it.

Track and Compound

Monthly AI-visibility testing across ChatGPT, Google AI Overviews, Perplexity and Gemini, with authority built through the citations and directories AI trusts.

The Engagement

USD $5,000 · fixed · three months · defined deliverables

Our AI Visibility Starter: everything in the three moves above, delivered in 90 days, with a baseline report in week one and a before/after AI-visibility comparison at the end. No retainer, no lock-in; if the results speak, we talk about what’s next.

“Saigon Digital helped us completely rethink our digital visibility strategy. Within months of working together, our school started appearing in AI-generated recommendations, our organic traffic grew significantly, and the quality of admissions enquiries improved dramatically. They understand where digital discovery is heading and how to position brands to win.”

Mr Darragh Shanahan · Primary Deputy Head, British Vietnamese International School (BVIS HCMC) · Part of Nord Anglia Education

Forty Years of Community. Time the AI Knew.

Twenty minutes with Nick to walk through the full findings and what 90 days changes.

Book a Call with Nick →

Nick Rowe · CEO & Co-Founder, Saigon Digital · nick@saigon.digital